Just Because They're Winning Doesn't Mean You Are

Card Ladder
May 24, 20242 min read

Anthony Edwards as we all know has been on a tear lately and is on the current trajectory to become the face of the NBA. A title many have tried to claim but no one has yet been fit to claim.

Anthony Edwards market has gone up 44.30% over the last 30 days, which is relatively unheard of in today's market. It seems the expectation is for him to jump in price even higher if he wins it all. Personally seeing it first hand with social media posts of people saying "just picked this up, will be worth X if he wins it all."

While things might be different for Edwards being 22 years old and the potential face of the league, winning the title hasn't exactly resulted in satisfied investors...

Anthony Davis 2019-20: Age 26

Anthony Davis who was a beloved young star won a championship in his first year as a Laker... However it was all down hill from the start of the playoffs to the following week of the finals. Keep in mind this was in the midst of an era where PSA 10 prizm rookies and 2012 Prizm was the best thing since sliced bread.

Giannis Antetokounmpo 2020-21: Age 26

Giannis was coming off back to back MVP's and won a title... yet his market still didn't see an improvement after winning the finals. This also goes for Stephen Curry who saw an 11.57% decrease from April to June during his 2022 finals run.

Why could this be? The hype is always bigger than the actual desired outcome. Right now not a lot of Edwards collectors are buying his cards, flippers are. So what happens when the market gets flooded after the finals? The end user is not buying 99% of the cards, rather pawned off onto other flippers until prices settle to where a collector feels he wont get killed. Which causes the gradual decrease we saw with AD, Giannis, and Curry.