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Market Analysis

Coach Sanders Cards on the Upswing

Invest in... coach cards??? We often hear about the next this or that you should invest in often times ending in colossal failure. However people who had the foresight to buy Deion Sanders cards over the last year are currently very happy. Deion Sanders is the greatest two sport athlete of all time, almost every list you find puts him as the G.O.A.T. NFL cornerback. While also adding a decade long MLB career as a starting outfielder on World Series contending teams. Deion Sanders started his co

Card Ladder
Sep 26, 20232 min read

Real Deal or Too Soon To Tell: Jordan Love

Could it be? Could it really be that the Packers have done it again? Since 1992, the Packers have had to worry about a singular position less than any other team in the NFL. Brett Favre and Aaron Rodgers have become synonymous with the Packers franchise over the last 4 decades. So finally, uncertainty struck with 2020 first round pick taking the helm after sitting three years like Rodgers did from 2005-2008. Through his first three starts, Love has a 2-1 record including a 17-0 comeback win vs

Card Ladder
Sep 26, 20231 min read

Off Season Markets In Review: 2020 Quarterbacks Win Big

With week one of the NFL season upon us today, we can see the winners and losers of the sports card market this off-season. One thing was clear that over the last six months, 2020 quarterbacks reigned supreme. Reigning NFC champion Jalen Hurts saw dramatic market growth, along with other proven commodities Justin Herbert and Joe Burrow. However, yet to play Jordan Love also saw boom 2020-esque growth. Most people want the best and as a result people buy the best, some buy Desmond Ridder so just

Card Ladder
Sep 11, 20232 min read

Mia Hamm Cards See World Cup Bump

Despite retiring from professional soccer several decades ago, Mia Hamm continues to wield a remarkable influence, not only in the realm of sports but also within the world of collectibles. Hamm played a pivotal role in elevating women's soccer to global prominence. She gained widespread recognition during her time with the United States Women's National Soccer Team from 1987 to 2004. Hamm's illustrious career saw her secure two FIFA Women's World Cup championships and two Olympic gold medals. W

Card Ladder
Aug 25, 20231 min read

High Pop Index Sees Growth

Let's not jump the gun here, the title is accurate but no need to pull out those PSA graded Kyle Guy and Drew Lock base Donruss rookies out of a box. High pop cards are trending upwards for a full month for the first time in almost a year. The Card Ladder high pop index is comprised of all the cards in our data base with a pop over 200 is rising. With the index amassing over 6,838 cards, the index has had a 1.82% rate of growth over the last month. While this does not mean the market is back to

Card Ladder
Aug 15, 20231 min read

Fifths Times The Charm: Samuel Darnold's Market Is Booming...

Sam Darnold has had a meme of a career, ups and downs do not describe how his career has played out. From getting mono on the Jets to starting out 3-0 looking like the hottest QB in the league as a Panther. The Darnold rollercoaster would resemble Ryan Fitzpatrick but without the glorious beard and marketing campaign behind him. Sam Darnold at the moment ranks #1 for active NFL players and #2 for all NFL players in the index (min 9 cards). Entering his six season in the NFL, it feels like the D

Card Ladder
Aug 6, 20232 min read

Ball Over All: Miles Bridges Market Booms

Miles Bridges just 2 years ago was one of the best young players in the entire NBA, however due to his own actions his career changed overnight. Debate of whether he should be allowed to play again is still on-going, Adam Silver deemed him eligible to return to the court this upcoming season. Bridges was 72 hours from a rookie max-extension before he uphended his family and career. Now on a one year 7 million dollar deal, he will look to return to his former 2021-22 glory. Looking at Card Ladde

Card Ladder
Aug 4, 20231 min read

The Lakers 2019 Hobby Reclamation Project

In January of 2o23, the Lakers traded for the #9 overall pick Rui Hachimura. Rui entering 2022-23 was in a make or break season, he had not lived up to the hype and the Wizards well... Were the Wizards. Rui found himself in and out of the rotation for the Lakers but come playoffs he went off. Rui averaged 17 points per game for the first 8 games of the playoffs. As a result of his playoff success he earned a 3 year / 51 million dollar contract. With the 2019 NBA Free Agency period upon us, the

Card Ladder
Jul 3, 20232 min read

Playoff Murray Can't Be Stopped

April 13th, 2021 the Nuggets were down 111-104 with 50 seconds left when disaster struck. Murray suffered what appeared to be a noncontact injury, he fell to the ground in pain. Grabbing his left knee and punching the court with his hand after trying to split two Warriors defenders on a drive. On the team bus on the way to the airport, Murray asked coach Malone; "Are you guys going to trade me? I’m damaged goods." Coach Malone hugged him and said, "Hell no. Your ours. We love you. We’re going to

Card Ladder
May 24, 20232 min read

Knicks Advance, BING BONG

THE NEW YORK KNICKS ARE ADVANCING IN THE NBA PLAYOFFS FOR THE FIRST TIME SINCE 2013! Despite Julius Randle playing like Knicks legend Andrea Bargnani before getting hurt, they put away the Cavaliers easily in 5 games. It was not a pretty series with both teams struggling to score against each other's elite defensive strategies. While Brunson led the Knicks to a victory/upset over the #4 seed Cavaliers, the shooting splits were not pretty. However when it mattered most, the Knicks players came u

Card Ladder
May 1, 20231 min read


Paul George infamously coined the term Playoff P in the 2017 playoffs before being bounced in the first round. Playoffs have become due or die for NBA players with the regular season becoming largely irrelevant for NBA players. Players performing out of their mind has earned many players nicknames, most famously Rajon Rondo aka Playoff Rondo. Game Recap: Hawks 116, Heat 105 | NBA.comGame Recap: Hawks 116, Heat 105NBA Logo The Miami Heat started off their 2023 playoffs disastrously with losing

Card Ladder
Apr 28, 20232 min read

Collectors Want Grails

If you showed someone with no hobby experience the current content being made in the hobby, one would assume that the sky is falling. If you are active in the sports card social media space, you often see influencers and collectors giving their thoughts on the market. If you weren't in the card space itself, your takeaway from seeing one of these post would likely leave you ill-informed. It is true that the Luka Doncic's National Treasures Rookie Patch Autos are down but the conversation should

Card Ladder
Apr 23, 20232 min read

Shams Dropping Hobby News

The first week of 2022 came with a bang, with news of the American manufacturer and retailer of licensed sportswear and sports collectibles acquiring Topps. The $500,000,000 acquisation of the iconic sports card brand followed with news of Fanatics acquiring the licenses to the NBA and NFL. Additionally, they've struck deals with the respective players associations with the Leagues. It was important for Fanatics to acquire both the league license and players union license. The league license gi

Card Ladder
Apr 9, 20233 min read

How Jalen Brunson Proved Cuban & Doubters Wrong

When you think of the 2018 Mavericks draft, All-NBA Luka Doncic comes to mind. However last season, Brunson proved to be more than a role player averaging 16 points per game. Brunson showed his ability to be a dominant player on the court in the first round of the 2022 playoffs. Brunson single handedly dismantled and ended the Gobert x Mitchell era in Utah. Without Luka, Brunson averaged 28 points per game and it started to have the Mavericks front office worried. The Mavericks before the 2021-

Card Ladder
Mar 27, 20232 min read

Fox and Sabonis' Resurrection of Sacramento

The Sacramento Kings prior to this season have been the laughing stock of the league for the last two decades. The last time they made the playoffs, LeBron was 21 years old and Chris Paul was a rookie. While people might point to teams like the Bobcats as the league's laughing stock, they have at least made playoff appearances in the last decade. During this drought, teams have rebuilt many times with the Kings failing to do so just once. However, this season it all changed, the hiring of Mike

Card Ladder
Mar 22, 20232 min read