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Luka Doncic's Prizm rookie base card alone accounts for more than 15% of 2018-19 Prizm's pop report. PSA 10 copies can sell dozens of times per day. It is one of the most widely available and frequently transacted rookie cards on the market. To be sure, it is the most iconic card from a landmark year of Prizm. Leading into the 2019-20 season--before Luka went on to average 32.4 points, 10.3 rebounds and 10.4 assists over 15 games in November, en route to winning Western Conference player of the month--PSA 10 copies could be had for around $70. The energy surrounding Luka's market quickly transformed from potential to kinetic as he followed up on one of the all time great rookie seasons with one of the all time great sophomore campaigns.
As of this writing, cards from 2018-19 Prizm have been graded more than 80,000 times by PSA. There's still a ways to go before reaching 253,350 cards (the pop report of 1986-87 Fleer) or 139,405 (the pop report for 1989 Upper Deck baseball). But 2018-19 Prizm's total pop report dwarfs, for example, mass-produced 1990 Fleer's pop report, which consists of a comparatively modest 23,482 cards. Of course, 2018-19 Prizm also contains one of the best rookie classes of recent past. It boasts coveted rookie cards of Luka Doncic, Trae Young, and Michael Porter Jr., among other young stars. Put simply, 2018-19 Prizm is equal parts common and iconic. Lately, that has been a recipe for strong prices on the market. To complement the large number of base cards, 2018-19 Prizm is loaded with highly sought after chases. For example, 2018-19 marks the advent of the instantly popular Nebula 1/1 and Tiger Stripe Prizm parallels. And it contains, of course, the ever-important Gold /10 and Black 1/1 parallels. In total, there are over 30 parallels to the base set, a marked expansion over previous years of Prizm, and an indication of Panini's optimism about how its most important mid-range product would perform. Hobby boxes were had for as low as $200 upon release.